Welcome to this week’s ETF Insider.

Tax-loss harvesting is a tried-and-true strategy for maximizing client returns that can also come in handy when markets go south. This year’s big selloff in fixed income, for example, could prove to be an ideal time for advisors looking to get out of active mutual funds and into lower-cost ETFs, analysts and ETF executives say.

Even more fundamental to an advisor’s value to clients than making portfolio shifts is acting as the voice of reason. Stock tips and financial “this is not advice” suggestions shouted over television and in social media can make that a tough task, especially as so-called “finfluencers” start hawking ETFs. We’ll look at the social media stars-turned-ETF-pitchmen and the types of questions about them your clients might ask.

ETF Insider will be taking a brief summer break starting next week. Enjoy the rest of your summer, and we will see you again on Sept. 8. In the meantime, feel free to reach out to us with feedback or suggestions: editorial@financialadvisoriq.com

Jackie Noblett, producer, ETF Insider at Financial Advisor IQ