Welcome to this week’s ETF Insider. Wirehouse advisors are accelerating their use of unified managed accounts, which allow advisors to hold ETFs, mutual funds, separately managed accounts and other investment types in a single account. For clients, that means a single investment statement and performance report. For advisors, it also means increased focus on fees, which could shift more assets within these programs to ETFs over other product types.

While fees are one way an ETF can attract investor attention, catchy tickers are another. We’ll take a look at the gold rush for buzzy names and the risks of letting clients get too caught up in the monikers they see plastered on billboards or television ads.

Thanks, as always, for taking the time to read this newsletter. Contact us at editorial@financialadvisoriq.com.

Jackie Noblett, producer of ETF Insider at Financial Advisor IQ.