Cetera Financial Group says it has finalized a partnership with Hancock Whitney.

Cetera Investment Services, the firm’s financial institutions community, will be able to provide investment and insurance solutions and investment advisory services through its financial consultants at Hancock Whitney branch locations, according to Cetera. The consultants will use Cetera’s technology, operations support and platform to serve clients, Cetera says.

Hancock Whitney financial consultants, in turn, will have access to tools, technologies and solutions such as AdviceWorks, Cetera’s platform for financial professionals and clients, and Growth360, Cetera’s peer learning methodology for financial professionals, according to Cetera.

“We are thrilled to partner with Hancock Whitney to enrich client service, enhance the financial consultant experience, and elevate Hancock Whitney’s successful business to new heights,” LeAnn Rummel, president and chief executive officer of Cetera Investment Services, said in a statement.

“Providing our clients [with] a best-in-class, advice-based experience is our priority and core to our organization’s century-old commitment to service,” Miles Milton, chief wealth management officer at Hancock Whitney, said in a statement.

“This relationship will support us in meeting our clients’ investment needs through superior broker-dealer and investment advisory services, enhanced products and digital user experiences, and more opportunities to help clients grow and protect their assets,” he added.

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