LPL Financial says a financial advisor who reported having $260 million in client assets has joined its broker-dealer, corporate registered investment advisor and custodial platforms from Wells Fargo.

Lindsey Rhea, who owns and runs Germantown, Tennessee-based Alia Wealth Partners, has joined LPL’s strategic wealth services model for breakaway advisors.

She is joined by director of client services Leslie Parker and director of first impressions Jennifer Locke, LPL says.

Rhea says LPL’s technology will streamline her clients’ user experience.

“We went through an extensive due diligence process and LPL really stood out for the depth of resources offered,” Rhea said in a statement.

Lindsey Rhea
“LPL is a well-oiled machine and checked the boxes for all the solutions I was looking for. My top priority was the ability to enhance the client experience by providing them with innovative new tools they can use to easily access their account information,” she added.

Alia is the sixteenth practice to join LPL’s SWS model, which the firm built with breakaway wirehouse advisors in mind. Firms are provided with LPL’s integrated wealth management platform and get access to a business consultant, a chief financial officer, a senior marketing partner and one or more administrative assistants for remote support, according to LPL’s website.

“LPL’s SWS team is an extended part of my practice so that we don’t have to do everything on our own,” Rhea said in the statement. “It is refreshing to have dedicated support from SWS team members with different skillsets, who are experts in their field, taking some of the things off my plate so I can focus on my clients.”

Rhea plans to grow Alia and says SWS can help her do that.

“What we’re doing here is setting the stage for the future of this business,” she said. “I want to expand our office, and this transition is a way for me to step back, make sure I’m partnered with the right affiliate, meet new advisors and really build out the Alia brand.”

Rhea has been in the industry since 2008, when she registered with Morgan Keegan, according to her BrokerCheck record. She was registered with Wells Fargo starting in 2010, according to her record.

She is also the board chairman for Memphis Oral School for the Deaf, LPL notes, as well as a member of the Leadership Germantown Board, the Memphis Chapter of National Association of Women Business Owners, the Germantown Area Chamber of Commerce and the advisory board for the University of Memphis Sigma Kappa sorority chapter.