Rising market volatility could prove to be a boon for financial advisors, as wealthy investors say it would increase the chances of their working with one, according to a recent survey.

Fifty-nine percent of high net worth investors and 65% of ultra high net worth investors believe volatility will rise in the next 12 months, according to a recent survey from Nationwide Advisory Solutions.

And 57% of HNW and 69% of UHNW investors say volatility will boost the likelihood of their working with an advisor, according to the survey of close to 1,600 RIAs, fee-based advisors and individual investors with $1 million or more in investable assets.

Advisors also have a large pool of prospects among affluent investors: 27% of HNW investors and 22% of UHNW investors don’t have a financial advisor, Nationwide found.

In terms of what affluent investors look for in an advisor, they cite advisor experience, personalized advice and adhering to the fiduciary standard as among their top three reasons for choosing an advisor, according to the survey.

Protecting assets has been the top financial concern among HNW investors since 2016 and the No. 1 or No. 2 financial concern among UHNW investors, Nationwide says.

Other top worries are taxes and the cost of healthcare, according to the survey.

"While managing taxes and protecting assets remain among their top financial concerns, [HNW] and [UHNW] investors need help to identify potential blind spots and bridge the preparation gap, especially in times of uncertainty,” Craig Hawley, head of Nationwide’s annuity distribution, says in the press release. “More affluent investors say a top benefit of working with an advisor when markets are volatile is staying focused on long-term goals.”