Rockefeller Capital Management, led by Gregory Fleming, a former president at Merrill Lynch and Morgan Stanley, has lured another experienced executive from Merrill Lynch, Rockefeller says.

Nathan Crair is joining the Rockefeller Global Family Office as a managing director, tasked with recruiting and overseeing private wealth advisors in Southern California from Rockefeller’s new office in Los Angeles, the company says in a press release. Before joining Rockefeller, Crair spent 14 years as managing director for Merrill Lynch’s West Los Angeles Market, where he managed a team of more than 200 financial advisors in six different offices, Rockefeller says. He began his financial services career as an advisor with Merrill Lynch and moved on to Prudential Securities, where he eventually managed offices in California and Arizona, according to the press release.

“Our goal is to be the premier wealth advisory firm for clients with complex and sophisticated wealth management needs,” says Chris Randazzo, president of Rockefeller Private Wealth Management. “We couldn’t ask for a better leader than Nathan to help us fulfill that mission. With more than 30 years of industry experience and strong ties to the Los Angeles community, he is ideally suited to lead Rockefeller’s expansion in Southern California.”

Rockefeller has lured talent from several large wealth managers under Fleming, including from his alma mater. Most recently, Rockefeller added a pair of experienced advisors from UBS. This year, Rockefeller also poached Merrill Lynch’s market executive for the greater Dallas market, as well as executives from Goldman Sachs, RBC and Wilmington Trust.

And earlier this month, Fleming said at a conference that he expects the family office’s client assets to reach $36 billion by the end of 2019.

When Rockefeller & Co. became Rockefeller Capital Management in March 2018, in a deal led by Fleming, the company oversaw about $18 billion, he said.