Wirehouse UBS continues losing advisors to rivals, most recently to Stifel.

Tom Lieser, Leigh Anne Gage and Tom Awadalla join Stifel, Nicolaus & Company, the broker-dealer subsidiary of Stifel Financial Corp., according to a press release from the company.

They join Stifel’s new private client group office in Cincinnati, which is its second in the city and 24th in the state of Ohio, Stifel says. Collectively, the advisors oversaw $730 million at UBS, according to the press release.

“They are trusted advisors to many of the area’s most successful individuals and families, and their team has an outstanding reputation for integrity and client focus,” Jim Chahine, managing

director for Stifel’s Ohio Valley region, says in the press release. “I couldn’t be more excited to have such a high-quality team join us at Stifel.”

Stifel has been actively luring advisors from rivals over the past year. The company ended 2018 with 2,301 advisors, which was 57 more than 2017, as reported.

Last month, Stifel poached several advisors from Morgan Stanley, Wells Fargo Advisors and Merrill Lynch who collectively managed more than $2 billion.

UBS, on the other hand, has been losing advisors recently. Earlier this month the firm lost a family practice of advisors managing $314 million to Ameriprise.

UBS also lost an experienced advisor to First Republic Bank at the end of January.