Folio Financial has rolled out a digital wealth management platform aimed at financial advisors and institutions, with built-in flexibility allowing advisors various ways to deploy it, the company says.

The new platform aims to offer goal-based financial planning with custom portfolios, the brokerage, custody and fintech firm says in a press release.

Folio’s platform offers several options, including working with a standalone robo advisor, an “advisor workstation,” hybrid advisor options and an option that allows for financial planning with a human advisor only but through what Folio calls “one highly configurable solution.”

The goal is to help financial advisors and institutions offer their clients personalized or even “bespoke, if desired” investment advice, the company says.

The new offering, dubbed “Digital Wealth Platform,” will also let advisors completely own their client relationships, Folio claims, as it eliminates the need to have a third party provide automated advice.

Folio’s new platform is also supposed to help advisors deliver consistent advice across various channels while managing complex investment strategies all from one place, and streamline various operations, including onboarding and portfolio management, Folio says in the press release.

“The wealth management industry is experiencing a dramatic transformation. A new generation of investors, and in fact an older generation too, are prioritizing digital engagement, convenience, and greater control over their investments. They’re also looking for something better than what they’ve had, and all this is forcing firms to reevaluate their service models,” Steven Wallman, CEO and founder of Folio Financial, says in the press release.

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“With the introduction of our DWP, financial institutions and advisors can now deliver to all types of clients an automated, end-to-end digital experience that replicates the type of personalized, professional advice that traditionally has only been available to private institutions and ultra-high-net-worth individuals — all from one platform and at a lower cost.”