August 27, 2013How Vigorously Are You Managing Your Digital Brand?
Some say social networking is the biggest thing in marketing since the press release. How does your e-branding stack up?
My website looks great, I post frequently on social media and I even create online videos.0% I make sure my website’s in shape, but I don’t see much value in social media.33% My website is lame, and I’ve barely dabbled in social media.0% I’m old school, and I do just fine without any “digital brand” beyond a basic website, thanks.
August 20, 2013What’s the Best Way to Conduct a Cold Call?
For many in the advice industry, prospecting by phone is still de rigueur. Are some approaches more effective than others?
Get straight to the point and explain your services.15% Ask whether the prospect has ever considered getting financial advice.5% Target prospects who already have an advisor, and offer to compare services.10% I have my own technique that beats any of this.13% I never cold-call. It’s a waste of time and looks desperate.
August 13, 2013Does the Advice Business Set the Bar Too Low?
All it takes to call yourself a financial advisor is a Series 7 or Series 65. Is the profession’s barrier to entry too low?
Yes. Just because you can sell financial products doesn’t mean you should.6% No. People who earn those credentials are thoroughly trained about where products belong in an investment portfolio.29% It has nothing to do with licenses. All that matters is whether or not you’re a fiduciary — that’s where the industry should set the bar.
August 6, 2013Are Wealthier Clients More “Difficult”?
Rich people are often accused of having an outsize sense of entitlement. In your practice, do clients’ demands rise in proportion to their net worth?
Yes, and that’s fair. The more you have, the more you’ve got to lose.29% Yes, and it drives me nuts. The very rich tend to think they’re very smart.24% No, why should they be? I treat all my clients alike and give my best to each of them.24% No, and I sometimes wonder if they’re paying enough attention.
July 30, 2013How Do You Work With a Tax-Obsessed Client?
A new client with just over $1 million to invest seems obsessed with minimizing taxes. In fact, she worries more about taxes than about returns — a trait that didn’t emerge in your introductory interviews. How do you work with her?
Develop a tax-minimizing portfolio to suit her preferences, even though you know you could do better without those constraints.29% Explain that your job is preserving and growing her assets, and recommend a good CPA.29% Gradually teach her to focus on long-term gains, pointing out that paying zero taxes generally means making zero money.35% Manage her anxiety with a portfolio strategy that coordinates taxable and tax-deferred investments.
July 23, 2013Do You Feel Guilty About Taking a Vacation?
It’s high summer, prime time for many advisors to step away for a week or two and recharge — that's if they don’t feel too bad about leaving.
Yes, my clients are lost without me16% Somewhat, and I spend most of my time away worrying31% Sort of, but I feel the need to unplug and reconnect with loved ones44% No. A rest makes me sharper when I’m back, and that’s good for everyone concerned
July 16, 2013What Stands in the Way of Your Success?
What’s your biggest practice-management challenge?
Recruiting skilled employees7% Staying on top of technology0% Coping with regulatory uncertainty86% Finding enough time to talk to clients, manage their money and do everything else
July 9, 2013Can There Be “Too Much Information” on Compensation?
Should you explain in depth to clients every single fee and commission associated with their accounts, or do most prefer fewer details?
Advisors should be explicit about every last detail on compensation, verbally and in writing37% It’s enough to give clients a document explaining all fees — and have them sign it11% Advisors are responsible for disclosing only the fees they charge, not costs like fund loads16% As long as advisors comply with regulations, they should have discretion on what they disclose
July 2, 2013Will the Death of DOMA Change Your Practice?
The Supreme Court last week struck down the Defense of Marriage Act, granting important financial rights to same-sex couples. Do you expect the ruling to affect your advisory business?
Yes, I expect to get a lot more same-sex couples seeking retirement- and estate-planning advice40% That is not our clientele, so we will not see any change to our practice27% Since state laws still vary with regard to several key rules, it's too early to tell0% We plan to recruit an advisor who specializes in same-sex couples, to attract their business
June 25, 2013Do You Foresee Fallout From More Dispute Disclosure?
The SEC has authorized Finra to publicize actions against brokers more widely and disclose more information about disciplinary measures, including monetary sanctions under $10,000. How will the new policy affect the advisory industry?
It won’t — violations are already disclosed on BrokerCheck10% To protect their reputations, financial firms will fight charges instead of settling them50% Investors will be better-informed when choosing an advisor10% Arbitration and litigation against the industry will increase