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Fleming-Led Rockefeller Makes Strategic Gambit With Advisory Acquisition

By Alex Padalka October 15, 2018

Rockefeller Capital Management, headed by Greg Fleming, the former president of Merrill Lynch and Morgan Stanley, has made its first acquisition, according to a press release from Rockefeller.

Greenwich, Conn.-based Greer Anderson Capital, led by Philip Greer and Gary Anderson, is a private investment management firm serving ultra high net worth families and individuals, Rockefeller says. Greer and Gray are joining the Rockefeller Global Family Office.

Greer Anderson’s clients will now have access to Rockefeller’s various offerings, including trust services, asset-based lending, tax planning and strategic advice, Rockefeller says.

Before co-founding Greer Anderson in 2008, Greer was a founder of Weiss Peck & Greer, which managed more than $20 billion and was sold in 1998 to Holland-based Robeco, according to the press release.

Anderson, meanwhile, has been Greer Anderson’s CIO and managing partner since its founding, Rockefeller says.

The acquisition, the terms of which the companies have not disclosed, is subject to customary closing conditions, according to the press release.

“This is Rockefeller’s first acquisition and illustrative of our strategy to add companies that serve similar clientele with the finest thinking, advice and service,” Fleming says in the press release.

The acquisition is part of Rockefeller’s broader strategy to expand into various areas of financial services, the company says in the press release.

Earlier this month, the firm hired a former Merrill Lynch Wealth Management executive as a managing director and senior wealth management advisor to open Rockefeller’s first office in Florida.

Fleming has also recruited executives from other rivals, including Morgan Stanley and HighTower.