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United Capital Pivots to Building Nationwide Brand

September 14, 2017

Joe Duran, the CEO of United Capital Financial Advisers, wants to transform his company into a consumer-facing nationally-recognized brand in financial advice, WealthManagement.com writes.

To that end, Duran has revamped three-quarters of his executive team over the past two years, according to the web publication. His most recent hires include Edward Kummer, former chief marketing and digital officer for the eyewear and lifestyle brand Oakley, to replace Gail Graham, who left in January, WealthManagement.com writes.

Duran is hoping Kummer’s retail-consumer chops will help pivot United Capital toward a “technology-enabled consumer-experience company,” he says.

Duran has also brought on Min Zhang to oversee digital product management, WealthManagement.com writes. Zhang, cofounder and CEO of Totum Wealth, is expected to help United Capital develop its technology capabilities, according to the web publication.

And the firm hired Phillip Rogerson, formerly managing director of consulting and product at Russell Investments, as United Capital’s new chief business officer for its white-labeled software division, FinLife Partners, according to WealthManagement.com.

Duran says growth in the platform has allowed the firm to go after higher-end talent in the first place. Advisors with FinLife Partners, which launched last spring, now oversee $6.9 billion, according to WealthManagement.com.

United Capital has already grown from $100 million in annual revenue three years ago to a projected $200 million by the end of the year, which to Duran meant the firm was ready for the next stage. Part of the next phase of growth may come from incorporating artificial intelligence — and going global. United Capital recently formed a partnership with AMP Limited, which has thousands of advisors in Australia and New Zealand, WealthManagement.com writes. The idea is that the two firms will exchange their “best thinking” toward building a worldwide wealth management operation, Duran tells the publication.

By Alex Padalka
  • To read the WealthManagement.com article cited in this story, click here.