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Apex Clearing to Offer Clients Vanare’s Robo

August 2, 2016

Apex Clearing announced plans to offer clients on its broker-dealer and registered investment advisor networks the digital advice platform hosted by Vanare, the latter said in a press release.

The company’s customers are expected to get access to Vanare’s services in the fourth quarter this year, according to the press release.

Vanare began offering a platform that integrates a robo-advisor with traditional wealth management in late 2014, thanks to its acquisition of NestEgg Wealth, according to its press release which also touts the combination as the first of its kind in the industry.

“Advisors today must differentiate their business from the competition,” Rich Cancro, founder and CEO of Vanare, said in the press release. “This offering helps advisors make that distinction in services even clearer.”

(Getty)

Apex, meanwhile, already acts as custodian to several robo-advisors, including Wealthfront, Betterment, Personal Capital and Robinhood, according to WealthMangement.com.

Two-way relationships such as the one Apex has with robos are not new. In May, Vanare, along with Jemstep and SigFig, partnered with Pershing, which added the three robos to the existing collection of digital platforms available to its advisors, as reported previously. With some of those robos, meanwhile, including NextCapital and Motif, Pershing also acts as custodian, as reported previously.

By Alex Padalka
  • To read the WealthManagement article cited in this story, click here.